10 Apr Reasons Why Your Content Needs Visuals
Content is so important these days for your SEO. When producing content, you should not just think about the actual words, but a lot of thought also needs to be done about the visuals you will include with your content. Humans are visual creatures and images can certainly have an influence on how well received your content is.
Visuals helps users understand the message of your content better. They are also eye catching and help to effectively break up the text on your page. Think about it, nothing is worse then clicking onto a page only to see massive chunks of text. You don’t even just need to stick to images, you can look into adding infographics and videos as well to give your content even more variety.
So, when you are producing content you should think about the most suitable visual to be included. You can’t just slap in a picture and hope for the best. It needs to be well thought out and optimized. This means you need to include alt text and ensure the file size isn’t too big and impacting the page speed.
Have a look below at some of the major reasons why your SEO company in Sydney should always be looking to include amazing visuals in your content:
Visuals help to create a better connection with the reader. Humans all want to feel connected to something and visuals are the best way to do this. Also, when a user feels more connected to your content they are more likely to return and read other pieces of your word as well as share it with their friends and family.
No matter what type of content you need to ensure you are creating an emotional attachment. As well as this, you can create a more consistent message through visuals. This can help get your potential customer more familiar with your brand.
Users tend to remember visuals more then the actual content. This is because, again, humans are visual creatures and visual aids are said to improve learning dramatically. Visuals also stand out and user’s eyes are drawn automatically to anything colourful.
Humans are known to remember visual information much better and for a longer amount of time then that of plain text. In this day and age where there is so much competition, you need to be doing all you can to make your website stand out and be memorable. This is where infographics in particular can be useful, if you have data or statistics to be displayed.
There’s no getting around it, humans prefer visuals. They are easier on the eyes and easier to digest, we can essentially consume the visual faster. To top it all off, humans now have a much shorter attention span so they are more likely to get bored faster when just reading text. Getting bored is certainly not an emotion you want users to have when reading your content.
You also need to be aware of the fact that users are on all different devices to look and your content (and visuals), i.e. desktop, mobile and tablet. This means you need to ensure that the visuals are responsive and a user can access them properly no matter the device they are using.
Nothing is more annoying then not being able to play a video or see the whole visual because it is not fit to screen on mobile. So make sure you review your content on all devices before posting, also it could be a good idea to check on your existing content just to double check.
Visuals work wonders to improving your leads. This is because visuals tend to create more engagement which, in turn, impacts the number of leads. If you pair this with consistency of images, this could really help in getting your lead numbers up.
There has been a number of different studies conducted that confirm the relationship between visuals and leads. A study done by Basecamp found that more users signed up after images where included. As well as this, an image included in search results are much more likely to be clicked on. So, if you are looking to improve your click through rate (CTR) this is an area to focus on.
Visuals can assist in captures those with short attention spans, which is an increasingly large number of individuals. People usually tend to get bored within a couple of seconds, so if you haven’t wooed them in that amount of time, then they could be leaving your site and going somewhere else.
This is why it is so important to have a mixture of high quality content as well as engaging visuals. You don’t want to having your bounce rate increase as this is something that Google takes into consideration when ranking a site.